Sports & Human Performance / Sports Innovation League

Where sports, finance, NIL and human performance meet.

A season-based program connecting selected companies with industry context, corporate needs, relevant relationships and commercial pathways—from financial well-being and performance to fan, venue and supporting technology.

Nominate a company / Bring a challenge
Founders and operators in conversation at a Founders Arena session

Why now

Sports is becoming a platform for what comes next.

Teams, venues, athletes and fans now sit at the intersection of financial services, commerce, identity, data, media and emerging technology. The opportunity is large; the path to the right buyer and use case is still fragmented. The Sports Innovation League creates a structured environment for companies and partners to work around real needs—without promising a pilot, investment or sale.

Built in Arlington • Connected across regions

Two seasons

Built around the rhythm of sport.

Dates shown here are working dates for the draft and should be reconfirmed before public launch.

Season One

Football

Fall 2026 through February 2027

Eight target seed and pre-seed companies. Corporate access, industry challenges, curated visits and commercial pathways. Texas Venture Fest can serve as an early network moment once announcement language is approved.

Season Two

Baseball

February through July 2027

Builds on the first season with baseball and sports-business relationships, new challenges and an expanded commercialization path.

Interest

Nominate a company or bring a challenge.

Share the company, challenge or partnership context and we will route it into the right Sports Innovation League conversation.